LEELO
Designing and Building a Cycle Companion
A web app that connects your pain, mood and sleep. Designed end to end and built with Claude Code, now in testing on 8 phones.
View Case StudyWelcome! I'm Laura
I am a product designer
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Case Studies
What I've designed recently
SPREADSHIRT
Revamp Spreadshirt Homepage
This redesign ultimately boosted conversion rates by 10% and provided 5+ flexible modules for the marketing team.
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SPREADSHIRT
From Browse to Buy: Redesigning the Spreadshirt PDP
A two-phase redesign of Spreadshirt's product detail pages — fixing information hierarchy, restructuring the buy section, and surfacing trust signals to turn more visits into purchases.
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SPREADSHIRT
Designing a B2B Platform for Enterprise Clients
Redesigning Spreadshirt's B2B experience to help enterprise clients manage bulk orders, customisation, and account workflows — making a complex platform feel simple.
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FEMXX
Designing a Forum App for Endometriosis
End-to-end UX and UI design for a forum app where people with endometriosis share their stories and find others who understand, from research and information architecture to a design system and an interactive prototype.
Coming Soon
References
What it's like to work with me
Working with Laura has been an absolute asset to every project we've worked on together. She brings a thoughtful and user-focused design approach that's especially valuable in the B2B space. What stands out most is her ability to understand our audience and translate that into intuitive, practical UX solutions. She's collaborative, clear in her communication, and highly reliable.
Laura consistently brings a high level of dedication and expertise to every project she's involved in. With her profound knowledge in user research, coupled with her strong skills in user experience and user interface design, Laura plays a pivotal role in our agile product team. Her seamless collaboration with cross-functional teams enhances the effectiveness of our product development process.
Thanks to her attentiveness, patience, artistry, and creativity, Laura brought my ideas to life through her UX/UI work. This was an important project for me, as I was launching my first business under my own name and needed a website that reflected both my identity and that of my future clients. And here is the result: judithguesdon.com! A huge THANK YOU, Laura, for your outstanding work, which I am extremely proud of today.
Laura did an UX/UI research for our platform freelancermap.com. The results that she and her team presented to me were outstanding and very helpful for the future of our platform. I highly recommend working with her!